Hunter Festival Boots had a specific target market with their new website and the site design needed to reflect this. We went for a quirky design, reflecting the nature of the festival crowd and concert scene while ensuring the Hunter brand was prominent throughout the site.

The site itself is built upon eConcept's own OsCommerce build, ensuring that the site is fully technically search engine optimised while retaining the well known and comfortable usability of OsCommerce. With the additional modules and code installed all the technical SEO work is automated and ongoing as the site expands and fulfills the requirements.