The Welly Warehouse site is the market leader in it's field but now getting on for four years old, it was time for a redesign.

When redesigning a site such as this it is key to retain it's search engine power. So, the new design, while aesthetic and user friendly, retains all the search engine wallop of the original.

The design also utilise a very intuitive and user friendly product filtering system custom-coded into the OsCommerce framework.