The Gagetz and Gizmoz shop utlised eConcepts custom OsCommerce build with further customisation to ensure the shop delivered the requested functionality :-

• full automation of the ordering process
• WorldPay integration
• bulk product and category uploading
• search engine optimisation (SEO) friendly urls
• further seo enhancements including site maps, Froogle feeds and more

The design of the shop to the modern, 'gadgety' look and feel required by the client yet still gave full control of the promoted and popular product display to the administrator. The dynamic layout is fully customisable from the back-end of the site ensuring that the client can push products as desired.

As a new site, the initial drive is on technical SEO optimisation. This involves ensuring the site is as technically ideal as possible for when the seach engines begin trawling it. Dynamic titles, dynamic meta information, automated site map submissions, search engine friendly urls and more are employed to ensure this is the case and the site is perfectly optimised for it's push up the rankings.